Critical Moments

Dec
21

Written by: Glen Jackson

Checklist: Challenge or Crisis? There are critical moments in our business when, much like a doctor, we have to make the right diagnosis for a client. But unlike those in white coats, we can’t rely on stethoscopes or MRI machines. Instead, we must lean on our experience understanding our clients, their business and the media world in which we live. Our job is to assess the long-term health of a company – much different than ... Read more

Back to Basics: Writing Tips 101

Oct
31

Written by: Guest Blogger

At Jackson Spalding, we know writing is a process. It takes time, dedication, practice and more practice. But sometimes it’s important to go back to Writing 101 and review the basics. Last week, we posted more than 50 tips on Twitter from JSers, famous authors, and other smart people. In case you didn’t catch them, here are the top 11 tips from our very own JSers: Vary the length of your sentences. –Brian Brodrick Shorter ... Read more

They Say Imitation Is The Highest Form Of Flattery

Sep
29

Written by: Guest Blogger

Note: The following is a guest post from Desiree Mahr, an intern at Jackson Spalding’s Atlanta office. You can connect with her on Twitter, @DesireeMahr, or read more at her blog, Desiree Writes.   “Are social networks losing their distinction?” That’s the question I asked when I first noticed the new Subscriptions feature on Facebook. If you aren’t familiar with Subscriptions, here’s a quick rundown from Facebook’s “Introducing the Subscribe Button” page: You now have the ... Read more

10 Trends Changing PR Worldwide

Sep
28

Written by: Caroline Duffy

I flew 9959 miles in 24 hours to Singapore, a journey that, despite the distance, reinforced just how small our world has become. At least when it comes to the PR world. I was at the international meeting of Public Relations Organisation International (PROI), the largest partnership of independent market-leading agencies in the world. We meet with these friends at least twice a year, partner with them on business and sometimes exchange staff for idea-building. ... Read more

A World View from Around the World…

Sep
21

Written by: Caroline Duffy

A few months ago I was in Singapore for the annual meeting of the Public Relations Organisation International. The trip prompted paradoxical thoughts on just how large – and small – our world is. My middle-aged bones will tell you that the world is indeed large in terms of geography. I left on May 1 and arrived sometime on May 3 feeling like David Blaine must feel on a bad day for magic. The flight ... Read more

It’s Great to be a Georgia Bulldog:Lessons on Building a Brand

Sep
16

Written by: Megan Jentz

First, if you’re reading this post I’m somewhat shocked considering the editor of our blog is an Alabama fan.  Perhaps his team’s ranking is enough to let this post slide. I’m also somewhat surprised that I’m writing a post in conjunction with the start of college football season because I’ll admit I don’t actually consider myself a football fan nor do I really know all the rules of the game.  Rather, I’m a Georgia football ... Read more

Are Bloggers Part of Your Plan?

Aug
12

Written by: Kim Hardcastle

Picture this…you’re in a room with 3,600 of the nation’s most influential voices and they are there just to meet you, learn about and try your product, and listen to your elevator pitch. What an opportunity to learn about the perception of your brand, your product, your message. Now consider this – the room is filled with bloggers – women bloggers. And these women are the voice (a very, very large voice) in the buying ... Read more

Come on, Ma. Give PR a chance!

Aug
10

Written by: Robin Hubier

I recently had the pleasure of attending the third annual Type-A Parent Conference in Asheville, N.C. The majority of attendees were mom bloggers – and as the conference name implies – real go get ‘em mom bloggers. They were smart, passionate about their work and good at what they did. So it was easy for me to see why the main topic of conversation among these smart, passionate, talented women was getting paid for their ... Read more

Need to motivate? Illustrate!

Jul
29

Written by: Trudy Kremer

  I value simplicity and directness in communications.  Too often we spend time mired in details that bury our main message.  When I attended the Council of PR Firms 2011 Harvard Leadership Program taught by Dr. Ashish Nanda we studied the miraculous turnaround of SAS airlines.  When businessman Jan Carlzon took over the Scandinavian airline in 1981 it was tanking.  The airline was facing industry challenges including rising oil prices, deregulation and others.  But one ... Read more

Live in a constant state of leadership

Jun
17

Written by: Trudy Kremer

  I went to Duke. I know. You hate Duke, right? Sigh…most people do. And I was there for two national basketball championships. Now you hate me too, right? The truth is that I was an art history major. I was not exactly camping out in Krzyzewskiville. But last week I learned something about Duke’s Coach K during the Council of PR Firms leadership conference facilitated by Dr. Ashish Nanda, from Harvard. One of his ... Read more