I recently spoke with undergrads and grad students at Grady College at UGA. I shared with them 10 MUSTS for a successful career in Public Relations:
1. Get out and experience the world, be an observer
2. READ, READ, READ – business, lifestyle, politics. If you are not a lifelong learner, you’ll get left behind.
3. Find a great internship and a variety of mentors.
4. Get a Master’s degree – more business, more marketing, more creative – it will help our industry be viewed as more professional.
5. Get involved in new media and visit newsrooms.
6. Create trusted relationships and collaborative environments.
7. Give back.
8. Get fit – mentally and physically.
9. Learn to sell and weave together great stories.
10. No matter what you do or where you want to go – family first.
