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	<title>JS Thinkstand &#187; Kim Hardcastle</title>
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	<link>http://www.jsthinkstand.com</link>
	<description>Image Creation, Cultivation and Communication</description>
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		<title>Are Bloggers Part of Your Plan?</title>
		<link>http://www.jsthinkstand.com/js-communication/are-bloggers-part-of-your-plan/</link>
		<comments>http://www.jsthinkstand.com/js-communication/are-bloggers-part-of-your-plan/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 16:31:30 +0000</pubDate>
		<dc:creator>Kim Hardcastle</dc:creator>
				<category><![CDATA[JS Communication]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[mom]]></category>
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		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Picture this…you’re in a room with 3,600 of the nation’s most influential voices and they are there just to meet you, learn about and try your product, and listen to your elevator pitch. What an opportunity to learn about the perception of your brand, your product, your message. Now consider this – the room is [...]]]></description>
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		<title>Chick-fil-A spices up menu and marketing efforts</title>
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		<pubDate>Thu, 08 Jul 2010 14:05:46 +0000</pubDate>
		<dc:creator>Kim Hardcastle</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogger]]></category>
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		<category><![CDATA[CFA]]></category>
		<category><![CDATA[Chick-fil-A]]></category>
		<category><![CDATA[outreach]]></category>
		<category><![CDATA[sandwiches]]></category>
		<category><![CDATA[spicy chicken sandwich]]></category>

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		<description><![CDATA[In today’s cluttered marketplace, how do you cut through the noise when you’re third or fourth to market with a “new” product? Engage your fans to make noise for you! That’s what Chick-fil-A did when launching their new Spicy Chicken Sandwich in June. Timed perfectly to spice things up at the outset of summer, the [...]]]></description>
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