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	<title>JS Thinkstand &#187; Mart Martin</title>
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		<title>The one with the right words wins</title>
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		<pubDate>Mon, 22 Mar 2010 13:20:53 +0000</pubDate>
		<dc:creator>Mart Martin</dc:creator>
				<category><![CDATA[JS Creative]]></category>
		<category><![CDATA[Effective Communications]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[New Media]]></category>

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		<description><![CDATA[It’s not new news that the role of public relations firms and advertising agencies is changing. The question is, into what? The Web, in general, and social media, in particular, have organizations scratching their collective heads to try and figure out if the digital world is the responsibility of marketing or public relations or a [...]]]></description>
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