Stop huffing, wheezing and flailing: Slow down to speed up

May
26

Written by: Randall Kirsch

I go to the gym in the mornings, usually hitting the bike or treadmill or both. One day I was running on the treadmill next to this guy who seemed to be going full tilt. Arms swinging around, footsteps pounding the tread loudly. But what struck me most was the unbelievable wheezing, snorting, coughing and throat clearing he had going on. He was making more noise than me and the other 15 treadmillers combined. It ... Read more

How would you manage Japan’s food safety crisis? Japanese firm speaks out

Apr
29

Written by: Guest Blogger

Note: The following is a guest post from Kumi Sato of COSMO PR in Tokyo, a PROI partner with Jackson Spalding. While reconstruction efforts in the northeastern parts of Japan ravaged by last month’s earthquake and tsunami are now underway, there are still many challenges facing this nation. We find ourselves asking, what can we do as a company to help? First and foremost, it’s important to get aid to those who need it. As ... Read more

AJC names Jackson Spalding to Atlanta’s ‘Top 100 Work Places’

Apr
20

Written by: Jackson Spalding

Jackson Spalding has been named one of metro Atlanta’s “Top 100 Work Places” according to an employee survey conducted for the Atlanta Journal-Constitution by Workplace Dynamics. With Sunday’s award, Jackson Spalding is now officially among the best places to work in Atlanta according to the AJC, Atlanta Magazine, Georgia Trend and The Holmes Report. The AJC ranked JS among the top 50 in the “Small Business” category. We were profiled in a supplemental section of ... Read more

Jackson Spalding hires five professionals

Apr
19

Written by: Jackson Spalding

Jackson Spalding is busting at the seams. In fact, we’ve hired five new professionals in 2011 to support our expanding public relations, marketing and creative services. At last count, we now have more than 60 people in our Atlanta office, 10 people in Athens and five in Dallas. Here’s a quick look at the new hires: Atlanta native Matt Scofield joins Jackson Spalding after serving as a Senior Account Executive at Hope-Beckham, Inc., an Atlanta-based ... Read more

Jackson Spalding loves sundaes on Friday

Apr
18

Written by: Jackson Spalding

Friday. Friday. Friday. Sundae. Sundae. Sundae. Jackson Spalding enjoyed a sweet ending to last week with sundaes from Jake’s Ice Cream. We’ve worked hard this year with big projects for Chick-fil-A, Orkin, Delta, Primrose and more. To be sure it’s not all work and no play, making Jack a dull boy, we took a short break to catch our breathe. Today is Monday, Monday, Monday so the engine is running at full speed again. But ... Read more

Market research transforms luxury clubs into lifestyle brand

Apr
14

Written by: Bryan Long

It's amazing what a little market research can do. A Boston-based company listened to customers during the recession to turn around a brand and drop a word that had always identified its brand. ... Read more

Reminiscing About SXSW: Technology and Trends

Mar
24

Written by: Chad Sour

What were the top trends at SXSWi? I made observations on the power of the group, and the future of Foursquare, QR Codes and Gameification. ... Read more

Reminiscing About SXSW: The Brands

Mar
23

Written by: Chad Sour

Pop quiz: What do you get when you combine 14,000 people, their smartphones and their tens of millions followers on social media? Well, if you’re a brand manager, it’s the perfect opportunity to make a splash and create some viral buzz. The past few years, clients mentioned to me that they wanted to launch or promote products at SXSW, so one thing I really focused on while in Austin was how different brands leveraged the event to build brand equity and awareness. ... Read more

Reminiscing About SXSW: The People

Mar
22

Written by: Chad Sour

With an estimated 14,000 in attendance, the people who took part in SXSWi are really what made the conference shine. There were web designers, entrepreneurs, graphic designers, people in advertising, public relations, technology, and the list goes on. What was really cool, though, is that there was an international attendance. I met folks from Canada, Mexico, South Africa, Australia and Germany. One day, in fact, I was standing in a line chatting with a digital designer from Toronto. In just the 20 minutes we were waiting in line, we were able hatch some amazing ideas based on panels we had seen earlier in the day. ... Read more

Reminiscing About SXSW: A Texas-Sized Event

Mar
21

Written by: Chad Sour

It’s been a few days since I got back from SXSWi. Since then, I’ve caught up on e-mail, returned all my calls and gotten a little bit of rest. Finally, I’ve arrived at a point where I can reflect on my time in Austin. On the flight home, I was wracking my brain for a way to describe what I had experienced in Austin for the last five days, and the only word that came to mind was – WOW! ... Read more